Coaching, consultancy and development for the people serious about getting better. Built on real inter-county experience, and on teaching players and coaches to think for themselves rather than just follow a plan.
Hello, I'm Shane. Welcome to my consultancy page. My background is hurling, but the work here applies across many sports. I have coached at the highest level in Ireland and was part of an All-Ireland winning inter-county management team. I still play hurling at senior club level myself, which gives me an insight into what players experience in the modern game.
Through Master Coach Consultancy I work with coaches, athletes and teams who are serious about getting better. My purpose of bringing high-performance to as many players and coaches as possible drives my passion for this work. In practice that covers game models, physical development, culture, standards, and the daily habits that turn ability into consistent performance.
Expect straight answers. I'll tell you where you really are, not where it feels good to hear you are. And I'll back you to own what you do about it.
Three things, and they build on each other. Tell the truth, accept where you really are, then own what you do about it. Everything I do with a coach, athlete or team runs through these.
I'll say the thing most people are thinking but won't say. No sugar-coating, no telling you what you want to hear. You can't fix what nobody's willing to name out loud.
Real progress starts with an honest look in the mirror. Owning your strengths and your gaps without ego or excuses. You can't build from a place you won't admit you're standing in.
Once the truth's on the table, it's on you. No blaming the ref, the weather or the lads. The people who get better are the ones who take full responsibility for the next step.
Three areas of focus. For the coaches who lead, for the athletes who compete, and for the teams that want to show up when it actually counts.
Practical, no-fluff workshops on session design, game models and the ideas that make coaching actually work. Have a look at the topics further down.
One to one work to sharpen your framework, your game model and the environment you create, built around how you really coach rather than how a textbook says you should.
An honest look at how you coach. Your sessions, your communication, your process. You'll get the truth, not flattery, plus clear actions to raise your standard.
Individual coaching for athletes who want to sharpen their game. We work through clear goal setting, honest video analysis of your performance, and focused in-person sessions on what will actually move you forward.
I work alongside your management to build a game model, the structures around it and a clear plan that fits your group, not someone else's.
A full, honest review of where your team really stands, on and off the pitch, so you can see the gap between where you are and where you want to be.
Focused sessions you can book on their own or stack together into a proper development programme for your coaches or athletes.
This one comes in two parts. First, how to build a game model into the way you design sessions. Second, how to fold strength and conditioning principles into your everyday training instead of bolting them on.
Clear routines for before, during and after a game, so players know exactly how to prepare, how to respond when things go sideways, and how to recover properly.
How to define, build and protect a culture and a set of standards that actually hold up when the pressure comes on.
Getting clear on who you are as a coach. Your purpose, your philosophy and the identity that quietly shapes every decision you make.
Real communication skills for the sideline, the dressing room and the everyday relationships that hold a team together.
Cutting through the noise to find the numbers that actually matter, and how to run analysis sessions with players that change performance instead of boring everyone.
and many more. Get in touch to build a programme around what your group actually needs.
The systems I coach with, packaged so any coach can run them with their own team. Buy once and they are yours: access arrives the moment the payment goes through.
The Game Model Builder, the Conditioned Game Designer and the Session Plan Architect in one connected site. Your game model flows into your conditioned games and on into your session plans.
The full matchday arc from a week out to after the final whistle: the Before Action Review, the B.A.R Recap, the Half Time Protocol and the Post Game Feedback Protocol.
The GAA Pitch Size Tool, the Small Sided Games Team Builder and the Half Time Protocol, free in exchange for your email.
Coach, athlete or team, it starts the same way: a straight conversation about where you are and where you want to go. Get in touch and we'll take it from there.